OAKTON ADDS HOSPITALITY AND TRAVEL WEBSITE EVALUATION TO PORTFOLIO

April 2002

Oakton, The Hospitality and Consultancy firm, (www.oakton.co.uk) is pleased to announce the addition of Hospitality and Travel Website Evaluation to its portfolio of Travel & Hospitality services. Oakton will assist it's clients to understand the factors driving their 'look to book' ratios and through improved design and usability increasing their sales and profitability.

Is your website look to book ratio not meeting your expectations?
Learn more about what your users are thinking and doing on your website with a new service launched by Oakton.

The new service will cover the design & evaluation of travel & hospitality websites and complement the existing industry leading project management & consultancy services.

Having a well designed and easy to use website is a keystone for online success. However large or small your site is taking the user's view throughout the design & development stages of a project helps deliver maximum return on investment for existing and new projects.

Oakton offer three styles of website evaluation services:

Usability testing; where a number of evaluators recruited from the
target customer base for the site undertake tasks on a 1to1 basis under the guidance of an Oakton consultant. The results are evaluated against industry standard metrics and can provide a benchmark for current usability status.

Heuristic evaluation; where the design and interface of the website is evaluated against web & travel industry web design guidelines.

Expert review; where Oakton consultants review both proposed or existing designs using their experience & industry knowledge.

All evaluations will include documented recommendations and presentation of these recommendations to the client.

Evaluations can be conducted as part of the design process or post delivery of a website. They should form part of your ongoing analysis of your site and can help you understand how your site is performing over time. Learn what will turn those lookers into bookers !